We come from the Nordics where landscapes are changing before our eyes; changes which, if left unchecked, will have profound implications for future generations. It is fundamental that we consider the next generation in all our business decisions and everything we create. 

Our commitment focuses on three areas:

A life well lived

We will offer products that are designed and made to last, supported by a service ecosystem that enables them to stay in circulation for generations.

• Quality • Repair • Repurpose

One planet production

We will fight climate change by reducing our carbon footprint, even as our business grows.

• Materials • Factories • Operations


Our people

We will have a positive impact on the communities we connect with.

• Employees • Workers • Consumers